{"id":130442,"date":"2021-01-15T16:24:42","date_gmt":"2021-01-15T15:24:42","guid":{"rendered":"https:\/\/techgarden.hr\/si\/novosti\/zeleno-brendiranje\/"},"modified":"2024-06-27T23:03:26","modified_gmt":"2024-06-27T21:03:26","slug":"zeleno-brendiranje","status":"publish","type":"post","link":"https:\/\/techgarden.hr\/si\/blog\/zeleno-brendiranje\/","title":{"rendered":"&#8220;Zeleno&#8221; brendiranje"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rasto\u010di trend v dana\u0161nji vse bolj ekolo\u0161ko ozave\u0161\u010deni dru\u017ebi je nedvomno &#8216;zeleno blagovno znam\u010denje&#8217;. Vse ve\u010d podjetij se odlo\u010da, da bodo te vrednote vklju\u010dila, da bi privabila in ohranila stranke. Eden naju\u010dinkovitej\u0161ih na\u010dinov, kako se predstaviti kot &#8216;zeleno podjetje&#8217;, je ustvarjanje zelenega vizualnega identiteta, zato opa\u017eamo, da vse ve\u010d podjetij vklju\u010duje zelenje v logotipe, bro\u0161ure, predstavitve, poslovalnice, pisarne itd., torej v vseh vrstah komunikacije s strankami.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rasto\u010di trend v dana\u0161nji vse bolj ekolo\u0161ko ozave\u0161\u010deni dru\u017ebi je nedvomno &#8216;zeleno blagovno znam\u010denje&#8217;. Vse ve\u010d podjetij se odlo\u010da, da bodo te vrednote vklju\u010dila, da bi privabila in ohranila stranke. Eden naju\u010dinkovitej\u0161ih na\u010dinov, kako se predstaviti kot &#8216;zeleno podjetje&#8217;, je ustvarjanje zelenega vizualnega identiteta, zato opa\u017eamo, da vse ve\u010d podjetij vklju\u010duje zelenje v logotipe, bro\u0161ure, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":130443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[181,182,183,184,185,186,187,9,19,12,188,189,190,191,78,192],"class_list":["post-130442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-brendiranje","tag-ekologija","tag-ekoloska-osvijestenost","tag-korporacije","tag-logo","tag-logotip","tag-mahovina","tag-tech-garden","tag-tech-garden-mahovina","tag-vizualni-identitet","tag-zelena-arhitektura","tag-zeleni-business","tag-zeleni-logotip","tag-zeleni-zidovi","tag-zeleno-poslovanje"],"acf":[],"_links":{"self":[{"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/posts\/130442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/comments?post=130442"}],"version-history":[{"count":0,"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/posts\/130442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/media\/130443"}],"wp:attachment":[{"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/media?parent=130442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/categories?post=130442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techgarden.hr\/si\/wp-json\/wp\/v2\/tags?post=130442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}